hy friend .. !
inain give you guys know what your knowledge to others? , Or want to tell you the experience to others?
if you wish, create a blog.
this he uses blogs:
1. Blog as a marketing strategy - external blogs are used as marketing and PR channels. Meanwhile, internal blogs are used for project management and knowledge sharing. Blog it (for the time being) will not replace traditional channels like TV, Newspapers, Print Ad, etc. but the blog will complement these channels. Consider the blog as a cost-efficient method to complete the channel, though not necessarily effective in langsung.2 generate revenue. Thought leadership - at its core is an intelligent and articulate leader who will want and be able to share through blog.3. Community building - in my previous posts have mentioned the importance of community building. Well the blog allows the company to continuously discussing with consumers about the features and functionality of a product.
4. Customer relations - seems that would be very exciting if we hotline is also online on the blog to respond to a question from consumers is not it? This is done by QuickBooks Online.
5. Status alerts - Blogs can be used as a "real time" status about our web services. Just in case for example there is downtime in the service and we want to specifically inform periodically the progress the repairs for example.
6. Conferences & events - many events and conferences were announced, informed and also shut down (for example by spreading the material / comments / results) on blogs. Both are permanent, or only temporarily (eg an event was only temporary - time limited blog).
7. Advocacy - Blogs can be used by NGOs with a relatively limited budget for "voicing" the aspirations who want to fight. Both child protection, HIV-AIDS, cancer, etc.. These included testimony from investigators that in fact more on listening than marketing slogans in general.
8. Adjunct to PR - In the book "The Fall of Advertising and the Rise of PR" explained the importance of PR in the era now. But when I talked with one of our PR consultant Blogs also been highlighted in the PR world. This is because PR is important to understand properly the role of blogs in the future. Debbie in this book also take the example of how Google uses the blog as a tool of their PR campaign. Blogs provide an informal version (sometimes called: the backstory) of a corporate official announcement.
9. Branding - Blogs itself can be a "brand" that complement our company's main brand. Suppose we have a blog that is very popular, so they can participate "hoist" the fame of our products.
10. E-Commerce - Blog we can direct consumers to buy certain products online. According to online market research firm comScore Networks, a reader of the blog 30% more likely to purchase products / services online. Consumers also have a tendency to spend 6% higher when he visited the blog.
11. Customer Evangelists - Many consumers are so "attached" to the brand we are so willing to review the product through their blogs, for free! Some consumers (Eg, Palm Treo customers, Starbucks, etc.) even have a blog that is so famous among other users. There are also companies that provide a place for their loyal customers to express their loyalty. I think the development of course "word of mouth" which is created from this blog.
12. Viral marketing - Blogs can be used as a medium in our creating a "buzz marketing". For example, we created a contest in our blog so hebohnya so many people who then talk about it. Talk about it = free awareness = free trial free loyal consumer buying =
so
yours respectfully
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